E. Bartin Inc.
Evelyn Bartin, President
Marketing │ Advertising Consulting
Consumer Insight Mining│ Strategic Planning
Based in NYC-Metro Area
Phone/Text: 917.539.6470 Email: EBartinInc@aol.com
MISSION STATEMENT
To unearth THE critical insight
~ the otherwise hidden shaft of light ~
that provides the pathway into the mind and heart of the consumer.
* * *
Whether it's culling secondary sources and extant market research,
or recommending new primary research, either quantitative or qualitative,
or designing and conducting focused interviews,
E. Bartin Inc. is committed to providing
INSPIRATIONAL and ACTIONABLE direction.
BROAD RANGE OF EXPERIENCE
FROM GLOBAL / POWER BRANDS... TO LOCAL / NICHE BRANDS
Packaged Goods… Retail*… Technology… Healthcare/Pharmaceutical*… Insurance*
Consumer Services… Financial Services… Professional Services… Business-to-Business*
*Ares of Particular Expertise
WIDE ARRAY OF TARGETS / AUDIENCES
Heads of HH… Moms... Teens… Patients… Doctors / Healthcare Practitioners
Attitudinal Segments… White Collar Professionals... Corporate Managers
Top Management / “C” Level Executives
PARTIAL CLIENT LIST
AARP / United Healthcare
Allergan
Bayer
Bestfoods
Canon USA
Commonhealth
Dentsu
Draft Worldwide
Grey Advertising
Johnson & Johnson
Merck
MFS Financial Management
Novartis
Pfizer
Saatchi & Saatchi
WebMD
Weight Watchers International
BACKGROUND / HISTORY
1995 – Present:
President, E. Bartin Inc.
1987 – 1995:
Executive Director of Market Research ("Staff"), Bates Worldwide, Inc.:
Management of Agency-wide Quantitative and Qualitative Analyses and Methodologies,
Including the Development of Proprietary Techniques, Measurements and Applications
* * *
Senior Strategic Planner ("Line"), Bates Worldwide, Inc.:
Guidance and Monitoring of Creative and/or Market Research Needs
For a Portfolio of Day-to-Day Clients, Including:
Mars Inc. Worldwide (All Divisions)
U.S. Department of Defense (Joint Recruiting Advertising Program)
Warner-Lambert / Warner-Wellcome
Xerox
Prior to 1987:
Grey Advertising; Needham-Harper Worldwide; Marsteller, Inc.
TRADEMARKS
Not "Just a Moderator"-- Integrative Approach / Analyses:
Brand History / Equity / Story + Competitive Arena + Goals + Quant / Qual
Passionate... Committed
Instant Team Member
Smart... Intuitive... Quick-thinking... Flexible
Excellent Communicator / Writing Skills
Laser-sharp Insights -- Leading to Actionable Results
TESTIMONIALS
“Evelyn is a tremendous asset to the Weight Watchers brand. Her ‘can do’ attitude and breadth of experience bring a unique and insightful perspective to all areas of her work. She is a pleasure to work with.”
■ Michele Michielini Thayer, Weight Watchers International
“No one is as smart and fast as Evelyn. When things shift, she can think on her feet and turn on a dime. And when it’s time to figure out what it all means, she adds tremendous value, often changing the direction of our thinking. Respondents love her, Clients love her, Creatives love her, Account loves her.”
■ Cynthia Verrone, Draft Worldwide
“Evelyn is among the best I’ve worked with. It’s always a pleasure to have her on the team.”
■ Tim André, Canon USA
“I worked with Evelyn when we were both at Bates. Then and now, she brings intelligence and sanity to the discussion. I never fail to learn something new when Evelyn is in the room.”
■ Mark Schwatka, Grey Advertising
“Evelyn brings passion and a unique perspective to everything she touches. She cuts through the noise, she’s a straight-shooter and, time after time, she rises above egos and politics.”
■ Sheldon Marks, Saatchi & Saatchi
